Awareness Campaigns and Marketing Partnerships​
Sharing stories of our success and empowerment and creating awareness of the challenges presented to us by society are core features of our work.
Whilst our presence is growing within our own community, we ultimately need to influence wider areas of society to ensure our mission is successful and support others to become better allies.
By co-creating engaging, meaningful and empowering messages with businesses and organisations who share our values, we’re able to reach new people who can be supported by our cause.Through our shared efforts, our Partners enjoy the benefits of increasing brand awareness, customer and staff engagement and, in some cases, mutual commercial benefit.
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​If you would like to explore how our organisations might be able to support each other, please reach out, we welcome general introductions as well as proposals for specific ideas.
We have delivered campaigns in partnership with
In 2024 we partnered with G Spot, the functional soft drinks brand founded by Gillian Anderson, to deliver a social media and email campaign to share video and written stories of our community. The campaign was highly successful in generating awareness for our community and G Spot benefitted from the opportunity of engaging with their consumers in a meaningful way.
We developed a line of limited edition merchandise together that was sold through G Spot’s website, with proceeds going towards funding our operational costs. We also produced several informational videos about ParaPride and our ambassadors, one of which is featured on our homepage.
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With an average email open rate of 58% and click rate of 13%, our partnership was one of G Spot's most successful email campaigns ever delivered.
We were very happy to be able to invite the G Spot team to join us at the 2024 London Pride Parade.
If you would like to explore how our organisations might be able to support each other, please reach out, we welcome general introductions as well as proposals for specific ideas.
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Not quite what you had in mind? We have a range of partnership programs available for like-minded organisations to explore with us.
Training & Workshops
Corporate Partnerships
Since ParaPride’s foundation, partnerships and collaborative work has been essential to the success of many projects, events and activities. We feel so privileged to continue working with great organisations that support our work in raising awareness for our intersectional community.
This demonstrates the powerful impact that comes from partnerships and supporting underrepresented LGBTQ+ communities. This is an aspect of our work that we will always value. We are very grateful to our present and future partners.
